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subject:"Zielgruppe"
~person:"Kaushik, Arun Kumar"
~subject:"Brand image"
~subject:"Social web"
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Brand image
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destination advocacy
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destination loyalty
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destination trust
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revisit intentions
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destination brand advocacy
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destination brand authenticity
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Kaushik, Arun Kumar
Stylidis, Dimitrios
9
Li, Mimi
7
Gretzel, Ulrike
6
Okumus, Fevzi
6
Pike, Steven
6
Gursoy, Dogan
5
Kotsi, Filareti
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Kumar, Vikas
5
Morrison, Alastair M.
5
Rather, Raouf Ahmad
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Wong, IpKin Anthony
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Baloglu, Seyhmus
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Bilgihan, Anil
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Law, Rob
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Lehto, Xinran Y.
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Li, Xiang
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Liu, Chih-Hsing
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Pan, Steve
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Petrick, James F.
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Su, LuJun
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Tung, Vincent Wing Sun
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Wang, Youcheng
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Assaker, Guy
3
Azhar, Mohd
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Chen, Ching-fu
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Christou, Evangelos
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Del Chiappa, Giacomo
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Götz, Konrad
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Hamid, Sheeba
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Huang, Yinghua
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Hung, Kam
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Izquierdo-Yusta, Alicia
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Journal of travel and tourism marketing
3
Journal of vacation marketing
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ECONIS (ZBW)
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1
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
4
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
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