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subject:"Zielgruppe"
~person:"Lischka, Juliane A."
~subject:"Germany"
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Zielgruppe
Germany
Advertising planning
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Werbeplanung
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2002-2011
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Advertising
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Advertising effects
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Consumer attitudes
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Consumer behaviour
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Consumer confidence index
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Lischka, Juliane A.
Chandra, Ambarish
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Kaiser, Ulrich
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Schrattenecker, Gertraud
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Schweiger, Günter
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Galeotti, Andrea
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Anderson, Simon P.
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Aravindakshan, Ashwin
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Baik, Alicia
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Kazbare, Laura
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Koschnick, Wolfgang J.
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Moraga-González, José L.
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Naik, Prasad A.
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Nyren, Chuck
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Peters, Kay
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Peuckert, Carsten Leonhard
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Stammermann, Ludger
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Stolle, Sven Ole
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Thomas, Wolfgang
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Unger, Fritz
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Woisetschläger, David
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Zhang, Jianqiang
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Antoine, Annette
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Apollonio, Thomas
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Baaske, Gerd
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Barth, Klaus
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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ECONIS (ZBW)
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Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
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Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A.
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2006
Persistent link: https://www.econbiz.de/10003139175
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