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subject:"Zielgruppe"
~subject:"Brand image"
~subject:"Internet marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Brand image
Internet marketing
Advertising effects
45
Werbewirkung
45
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
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Fallstudie
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163
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Bischopinck, Yvonne von
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Alonso, Abel Duarte
1
Amblee, Naveen
1
Bauer, Hans H.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Fang, Cheng-hsi
1
Garnier, Marion
1
Gause, Jan Moritz
1
Grether, Mark
1
Hammerschmidt, Maik
1
Hildebrand, Christian
1
Hynes, Geraldine E.
1
Janson, Marius A.
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Markarian, Rosa
1
Michahelles, Florian
1
Mimoun, Mohammed Slim Ben
1
Núnez-Pomar, Juan
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1
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1
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1
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1
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Cases on strategic social media utilization in the nonprofit sector
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Pervasive advertising
1
Research in consumer behavior
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
16
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1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
3
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
4
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
5
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
6
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
7
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
8
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
9
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
10
Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz
-
2010
Persistent link: https://www.econbiz.de/10008989174
Saved in:
1
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