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Search: subject_exact:"Web-Marketing"
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Zielgruppe
Online-Marketing
12,608
Internet marketing
12,305
Social Web
5,598
Social web
5,598
Consumer behaviour
4,239
Konsumentenverhalten
4,239
Werbewirkung
2,041
Advertising effects
2,037
Electronic Commerce
2,023
Online retailing
1,933
Online-Handel
1,933
E-commerce
1,905
Advertising
1,717
Werbung
1,715
Viral marketing
1,689
Virales Marketing
1,689
Brand management
1,529
Markenführung
1,529
Beziehungsmarketing
1,508
Relationship marketing
1,507
Internet
1,153
Marketingmanagement
1,104
Marketing management
1,091
Markenimage
874
Brand image
869
Website
852
Social media
834
social media
789
Suchmaschine
695
Search engine
690
Marketing
572
Soziales Netzwerk
557
Social network
478
USA
473
United States
471
Digitalisierung
462
Deutschland
460
Germany
442
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German
64
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Hudders, Liselot
5
Bauer, Christoph
4
Schertler, Walter
4
Buijzen, Moniek
3
Cauberghe, Veroline
3
De Jans, Steffi
3
Greve, Goetz
3
Hopf, Gregor
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Schumann, Jan Hendrik
3
Acquisti, Alessandro
2
Ansari, Sepita
2
Auler, Fabian
2
Baack, Daniel W.
2
Baack, Donald
2
Berke, Adam
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Deane, Jason K.
2
Deges, Frank
2
Evensen, Charlotte Bjørnhaug
2
Fischer, Mario
2
Fittkau, Susanne
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Försch, Steffen
2
Grether, Mark
2
Groene, Nicole
2
Gröne, Nicole
2
Haan, Evert de
2
Hackley, Christopher E.
2
Hamilton, Kathy
2
Harken, Sonja
2
Harms, Ann-Kathrin
2
Haugen, Atle
2
Hewer, Paul
2
Hodsman, Martin
2
Huberty, Danièle
2
Idemudia, Efosa C.
2
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Springer Fachmedien Wiesbaden
4
MITP Verlags-GmbH & Co. KG
2
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
RWTH Aachen
1
Redline Verlag
1
Rheinwerk Verlag
1
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Young consumers : insight and ideas for responsible marketers
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
SpringerLink / Bücher
4
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Springer eBook Collection
3
BestMasters
2
Edition Fundraising
2
Electronic commerce research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Quick Guide
2
Springer eBooks / Business and Economics
2
mitp Business
2
Advances in advertising research
1
Always learning
1
Application of gaming in new media marketing
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Australasian marketing journal
1
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ECONIS (ZBW)
263
USB Cologne (EcoSocSci)
2
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41
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
42
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
43
Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
-
2017
Persistent link: https://www.econbiz.de/10011697503
Saved in:
44
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
45
Die digitale Kommunikationsstrategie : Praxis-Leitfaden für Unternehmen, Institutionen und Agenturen
Ruisinger, Dominik
-
2020
-
2., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012217368
Saved in:
46
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
47
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
48
Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil : Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel
Weissinger, Karin
-
2020
Persistent link: https://www.econbiz.de/10012151755
Saved in:
49
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
50
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
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