Blazheska, Daliborka; Ristovska, Natasha; Klimoska, … - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 40-50
The application of integrated marketing communications has become an imperative nowadays. Companies try to impose themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the company's modern efforts to build long-term customer...