//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"customer retention"
~person:"Ben Rhouma, Tarek"
~person:"Van den Poel, Dirk"
~subject:"B-to-B-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer acquisition"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
customer retention
B-to-B-Marketing
Customer acquisition
7
Kundengewinnung
7
Beziehungsmarketing
3
Business-to-business marketing
3
Data Mining
3
Data mining
3
Relationship marketing
3
Computer-assisted marketing
2
Customer analysis
2
IT-gestütztes Marketing
2
Kundenanalyse
2
Räumliche Interaktion
2
Spatial interaction
2
Autocorrelation
1
Autokorrelation
1
Automotive industry
1
Consumer behaviour
1
Data quality
1
Datenqualität
1
Dienstleistungsqualität
1
Forecasting model
1
Japan
1
Kfz-Industrie
1
Konsumentenverhalten
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Prognoseverfahren
1
Service quality
1
Theorie
1
Theory
1
Website
1
customer acquisition
1
diffusion models
1
dynamic programming
1
optimal spending
1
subscription service
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
4
Author
All
Ben Rhouma, Tarek
Van den Poel, Dirk
Barsch, Thomas
2
D'Haen, Jeroen
2
Grewal, Rajdeep
2
Heinrich, Stephan
2
Hiemeyer, Wolf-Dieter
2
Reichert, Till
2
Reusche, Uwe
2
Abbasi, Ahmed
1
Agnihotri, Raj
1
Almeida, Marcos Inácio Severo de
1
Arroniz, Inigo
1
Arunachalam, S.
1
Balasubramanian, Sridhar
1
Bendle, Neil T.
1
Bhardwaj, Pradeep
1
Bradlow, Eric T.
1
Carter, Robert E.
1
Chatterjee, Sharmila C.
1
Chen, Chih-chien
1
Chen, Yuxin
1
Cui, Tony Haitao
1
Di Candido, Valentino
1
Dima, Alina Mihaela
1
Dobolyi, David
1
Dong, Yan
1
Fader, Peter S.
1
Gebhardt-Seele, Stephan
1
Hattori, Yasuhiro
1
Heller, Daniel Arturo
1
Helmke, Stefan
1
Henderson, Conor M.
1
Joshi, Yogesh V.
1
Kida, Sekai
1
Kitchens, Brent
1
Kumar, V.
1
Leone, Robert P.
1
Li, Jingjing
1
Lilien, Gary L.
1
more ...
less ...
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
3
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
4
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->