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subject:"mobile commerce"
~person:"Fang, Zheng"
~subject:"Internet marketing"
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Search: subject_exact:"Mobile commerce"
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mobile commerce
Internet marketing
Mobile Business
6
Mobile business
6
Mobile communications
5
Mobilkommunikation
5
randomized field experiment
4
Advertising effects
3
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
3
Online-Marketing
3
Werbewirkung
3
mobile targeting
3
Advertising
2
Feldforschung
2
Field research
2
Target group
2
Werbung
2
Zielgruppe
2
Competition
1
Consumer behaviour
1
Experiment
1
IT product value
1
Konsumentenverhalten
1
Mobile Anwendung
1
Mobile application
1
Mobility
1
Mobilität
1
Sales promotion
1
Verkaufsförderung
1
Wettbewerb
1
advertising
1
competitive targeting
1
consumer psychology
1
crowdedness
1
dynamic impact
1
field study
1
hyper-contextual targeting
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English
5
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Fang, Zheng
Luo, Xueming
6
Bart, Yakov
4
Okazaki, Shintaro
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Andrews, Michelle
3
Ghose, Anindya
3
Arnita, Devi
2
Brennan, Bernie
2
Broeckelmann, Philipp
2
Chau Ngoc Tuan
2
Cui, Xuebin
2
Cvirka, Donatas
2
Deng, Hepu
2
Dwivedi, Yogesh Kumar
2
Fathi, Masood
2
Florido-Benítez, Lázaro
2
Ghobakhloo, Morteza
2
Hasen, Jeff
2
Hirose, Morikazu
2
Hoehle, Hartmut
2
Jebarajakirthy, Charles
2
Kabir, Golam
2
Kini, Ranjan B.
2
Kumar, Vikas
2
Lekakos, George
2
Liébana-Cabanillas, Francisco
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Morkūnas, Mangirdas
2
Nasution, Reza Ashari
2
Okada, Hitoshi
2
Popescul, Daniela
2
Ratten, Vanessa
2
Rudienė, Elzė
2
Salo, Jari
2
Schafer, Lori
2
Scornavacca, Eusebio
2
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Information systems research : ISR
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
2
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
5
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
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