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subject:"return on investment"
~person:"Armstrong, Christine"
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Armstrong, Christine
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Return on investment of complaint management : a review and research agenda
Carlson, Jamie
;
Sourdin, Tania
;
Armstrong, Christine
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 350-360
Persistent link: https://www.econbiz.de/10014381409
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