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subject:"service-dominant logic"
~subject:"Service-Dominant Logic"
~type_genre:"Aufsatz im Buch"
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service-dominant logic
Service-Dominant Logic
Service-dominant logic
73
Customer integration
21
Kundenintegration
21
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistungsmarketing
14
Services marketing
14
Beziehungsmarketing
11
Dienstleistung
11
Relationship marketing
11
Services
11
Marketing theory
10
Marketingtheorie
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Innovation
9
Business model
6
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Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsinnovation
4
Dienstleistungsmanagement
4
Dienstleistungssektor
4
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4
Service innovation
4
Service management
4
Brand management
3
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3
Innovationsmanagement
3
KMU
3
Markenführung
3
Place marketing
3
SME
3
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3
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3
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3
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2
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61
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12
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Vargo, Stephen L.
13
Lusch, Robert F.
7
Akaka, Melissa Archpru
4
Edvardsson, Bo
3
Barile, Sergio
2
Brodie, Roderick J.
2
Böhmann, Tilo
2
Drengner, Jan
2
Lappalainen, Inka
2
Nummela, Niina
2
Pfisterer, Lucas
2
Roth, Stefan
2
Saviano, Marialuisa
2
Zolnowski, Andreas
2
Addeo, Felice
1
Akaba, Melissa Archpru
1
Alves, Helena
1
Athanasula-Reppa, Anastasia
1
Baglieri, Enzo
1
Baker, Jonathan J.
1
Batt, Verena
1
Bellelli, Piera
1
Benkenstein, Martin
1
Boekhoff, Christine
1
Boenigk, Silke
1
Brown, Christopher J.
1
Bruhn, Manfred
1
Campelo, Adriana
1
Caridá, Angela
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Centeno, Dave
1
Chen, Hong-mei
1
Colurcio, Maria
1
Corsaro, Daniela
1
Coskuner-Balli, Gokcen
1
Daskou, Sofia
1
Denktas-Sakar, Gul
1
Devereux, Michael T.
1
Durchholz, Christian
1
Dza, Mawuko
1
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1
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Innovating in practice : perspectives and experiences
4
Managing consumer services : factory or theater?
4
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
4
An SME perspective
3
Service Value als Werttreiber : Konzepte, Messung und Steuerung
3
Service systems science
3
The Routledge handbook of service research insights and ideas
3
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Handbook of research on customer engagement
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
2
Handbook of strategic e-business management
2
Handbook on place branding and marketing
2
An MNC perspective
1
An introduction to industrial service design
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
CSR 2.0 and the new era of corporate citizenship
1
CSR in an age of isolationism
1
Contemporary issues in social media marketing
1
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
Customer Experience : Forum Dienstleistungsmanagement
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Designing for service : key issues and new directions
1
Driving service productivity : value-creation through innovation
1
E-marketing ; Vol. 3
1
Empirical international entrepreneurship : a handbook of methods, approaches, and applications
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gender, culture, and consumer behavior
1
Global perspectives on service science: Japan
1
Handbook of business-to-business marketing
1
Handbook of developments in consumer behaviour
1
Handbook of innovation in public services
1
Handbook of research on digital transformation management and tools
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on retailer-consumer relationship development
1
Handbook of service science ; [Vol. 1]
1
Innovation through knowledge transfer 2012
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Major theoretical debates and contemporary issues in marketing theory
1
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ECONIS (ZBW)
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Co-creating digital transformation
Kalkan, Özgecan
- In:
Handbook of research on digital transformation …
,
(pp. 415-434)
.
2022
Persistent link: https://www.econbiz.de/10014438138
Saved in:
2
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
3
Value co-creation in airline ecosystem : framework integrating sustainability and dart model
Polat, Inci
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 37-51)
.
2022
Persistent link: https://www.econbiz.de/10013440326
Saved in:
4
International entrepreneurship within service ecosystems : applying service-dominant logic and the BAR framework in research design
Odlin, Denis
- In:
Empirical international entrepreneurship : a handbook …
,
(pp. 43-59)
.
2021
Persistent link: https://www.econbiz.de/10012614697
Saved in:
5
The end of corporate social responsibility, as we know it
Sham Abdulrazak
- In:
CSR in an age of isolationism
,
(pp. 17-33)
.
2021
Persistent link: https://www.econbiz.de/10012669949
Saved in:
6
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
7
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
8
Resource integration and co-creation : a customer journey approach
Jesus, Cátia Mendes de
;
Alves, Helena
- In:
The Routledge handbook of service research insights and …
,
(pp. 344-372)
.
2020
Persistent link: https://www.econbiz.de/10012238676
Saved in:
9
The service-dominant logic, value co-creation and the impact of universities' event management curricula
Werner, Kim
;
Griese, Kai-Michael
;
Hogg, Johannes
- In:
Trends in Event Education : ein Tagungsband zur …
,
(pp. 113-127)
.
2020
Persistent link: https://www.econbiz.de/10012258630
Saved in:
10
Patterns of service innovation : an empirical study of automotive engineering services in Germany
Müller, Florian
- In:
The crest of the innovation management research wave
,
(pp. 145-161)
.
2020
Persistent link: https://www.econbiz.de/10012287751
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