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type:"article"
~accessRights:"restricted"
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Attitude toward the point of sale display
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Consumer behaviour
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Journal of retailing and consumer services
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Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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