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type:"article"
~isPartOf:"Asian journal of marketing : the official journal of the Marketing Institute of Singapore"
~source:"econis"
~subject:"Mobile marketing"
~subject:"Telecommunications industry"
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information economics and policy : IEP
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
International journal of business information systems : IJBIS
4
Journal of business research : JBR
4
Services marketing quarterly
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of regulatory economics
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Amfiteatru economic : an economic and business research periodical
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Business horizons
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Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of industrial organization
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International journal of process management and benchmarking : IJPMB
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International journal of production economics
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Journal of advertising research
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Journal of economics & management
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of marketing research
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acta Universitatis Danubius / Oeconomica
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Advances in business and management forecasting
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Advertising, promotion, and new media
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Approaches and processes for managing the economics of information systems
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business analyst : a refereed journal of Shri Ram College of Commerce
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SMS advertisement : competitve to gulf market?
Menon, Vanaja
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
3
,
pp. 131-143
Persistent link: https://www.econbiz.de/10008826319
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