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type:"article"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Austria"
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Advertising effects
Austria
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Breaking new ground in theory and practice
Journal of business research : JBR
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbuch der Marktforschung
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Young consumers : insight and ideas for responsible marketers
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Kellogg on advertising & media : the Kellogg School of Management
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
3
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
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