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type:"article"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Austria"
~subject:"Media usage"
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Austria
Media usage
Mediennutzung
8
Market research
3
Marktforschung
3
Advertising effects
2
Direct marketing
2
Direktmarketing
2
Internet marketing
2
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Blohm, Inga
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Currás-Pérez, Rafael
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Diehl, Sandra
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Leopold, Andrea
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Miquel-Romero, María José
1
Muk, Alexander
1
Prete, Maria Irene
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Robertshaw, Gary S.
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
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Silberer, Günter
1
Steinmann, Sascha
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1
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Breaking new ground in theory and practice
Journal of targeting, measurement and analysis for marketing
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
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ECONIS (ZBW)
8
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1
Measuring synergistic media channel performance in an online environment
Robertshaw, Gary S.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 185-191
Persistent link: https://www.econbiz.de/10009702570
Saved in:
2
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
3
The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael
;
Miquel-Romero, María José
; …
- In:
Breaking new ground in theory and practice
,
(pp. 193-215)
.
2011
Persistent link: https://www.econbiz.de/10009380732
Saved in:
4
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
5
Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
Saved in:
6
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
7
Cultural influences on adoption of SMS advertising : a study of American and Taiwanese consumers
Muk, Alexander
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003698734
Saved in:
8
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
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