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~isPartOf:"Breaking new ground in theory and practice"
~subject:"Austria"
~subject:"Life course"
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Breaking new ground in theory and practice
Handbuch der Marktforschung
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Conference proceedings trends in business communication 2016
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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