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type:"article"
~isPartOf:"Breaking new ground in theory and practice"
~subject:"Austria"
~subject:"Media industries"
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Breaking new ground in theory and practice
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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