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type:"article"
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~subject:"Social Web"
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Computer-mediated marketing strategies : social media and online brand communities
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of retailing and consumer services
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Pakistan journal of commerce and social sciences
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Strategic customer relationship management in the age of social media
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AI impacts in digital consumer behavior
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Administrative Sciences : open access journal
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Advertising in new formats and media : current research and implications for marketers
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African journal of business & economic research : AJBER
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Asia-Pacific journal of business administration
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Customer engagement : contemporary issues and challenges
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Emerging Markets Journal : EMAJ
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Future Business Journal
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Global business & economics review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of business
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International journal of business and globalisation : IJBG
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
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Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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