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type:"article"
~isPartOf:"Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults"
~isPartOf:"The journal of media economics"
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
The journal of media economics
Media-Perspektiven
41
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
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Breaking new ground in theory and practice
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ECONIS (ZBW)
37
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1
The effectiveness of event marketing in an attention economy : findings from Twitch live-stream esports tournament events
Mao, Eric
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 194-211
Persistent link: https://www.econbiz.de/10013370986
Saved in:
2
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
3
The effects of first and second screen marketing on TV viewing activity
Hoeck, Lena
;
Spann, Martin
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 82-98
Persistent link: https://www.econbiz.de/10012588690
Saved in:
4
Geography and consumption of local media
Kekezi, Orsa
;
Mellander, Charlotta
- In:
The journal of media economics
31
(
2018
)
3/4
,
pp. 96-116
Persistent link: https://www.econbiz.de/10012424751
Saved in:
5
Game outcome uncertainty and the demand for international football games : evidence from the German TV market
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
The journal of media economics
30
(
2017
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10012161571
Saved in:
6
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
7
Do new media substitute for old media? : a panel analysis of daily media use
Jang, Shinjae
;
Park, Minsoo
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011742232
Saved in:
8
State-dependent choice model for TV programs with externality : analysis of viewing behavior
Kinjo, Keita
;
Ebina, Takeshi
- In:
The journal of media economics
28
(
2015
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011350069
Saved in:
9
Does 3D make sense for Hollywood? : the economic implications of adding a third dimension to hedonic media products
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
The journal of media economics
28
(
2015
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10011350743
Saved in:
10
Superstars as emotion-eliciting objects : an examination of the effect of the emotion mix of movie stars
Suárez-Vázquez, Ana
- In:
The journal of media economics
28
(
2015
)
2
,
pp. 84-99
Persistent link: https://www.econbiz.de/10011350744
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