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Green advertising and the reluctant consumer
International review on public and non-profit marketing
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International journal of nonprofit and voluntary sector marketing
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Journal of nonprofit & public sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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The journal of brand management : an international journal
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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International journal of Islamic and Middle Eastern finance and management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
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Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
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