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type:"article"
~isPartOf:"Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~type:"book"
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Mobile phone
34
Mobiltelefon
34
Mobile Anwendung
11
Mobile application
11
Consumer behaviour
10
Konsumentenverhalten
10
Mobile communications
9
Mobilkommunikation
9
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Deutschland
4
Germany
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Mobile Business
4
Mobile business
4
Werbung
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Advertising effects
3
Business process management
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Competition
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Mobile marketing
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
International journal of industrial organization
Journal of marketing communications
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of business research : JBR
16
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Policy research working paper : WPS
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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ECONIS (ZBW)
34
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Demand for in-app purchases in mobile apps : a difference-in-difference approach
Enache, Andreea
;
Friberg, Richard
;
Wiklander, Magnus
- In:
International journal of industrial organization
88
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014299593
Saved in:
3
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
4
Distribution of the benefits of regulation vs. competition : The case of mobile telephony in South Africa
Hawthorne, Ryan
;
Grzybowski, Lukasz
- In:
International journal of industrial organization
74
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802426
Saved in:
5
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
6
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
7
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
8
Using aggregate market data to estimate patent value : an application to United States smartphones 2010 to 2015
Hiller, R. Scott
;
Savage, Scott J.
;
Waldman, Donald M.
- In:
International journal of industrial organization
60
(
2018
),
pp. 1-31
Persistent link: https://www.econbiz.de/10012103378
Saved in:
9
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
10
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
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