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type:"article"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Nonprofit marketing
35
Nonprofit-Marketing
35
Fundraising
13
Charity
7
Nonprofit organization
7
Nonprofit-Organisation
7
Wohltätigkeit
7
Großbritannien
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USA
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Consumer behaviour
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Marketing management
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Marketingmanagement
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Brand image
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Church
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Kirche
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Australien
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Brand management
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Markenführung
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Motivation
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Museum
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Altruismus
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Armut
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Emotion
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Internet marketing
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9
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9
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Bae, Mikyeung
1
Bourgeon-Renault, Dominique
1
Celly, Kirti Sawhney
1
Dato-on, Mary Conway
1
Du, Lanying
1
Gombault, Anne
1
Hou, Jundong
1
Hudson, Jane
1
Keller, Eileen Weisenbach
1
Knepper, Brenda
1
Laidler-Kylander, Nathalie
1
Le Gall-Ely, Marine
1
Petr, Christine
1
Sargeant, Adrian
1
Scollen, Rebecca
1
Shaw, Doris
1
Shen, Anyuan
1
Simonin, Bernard L.
1
Tian, Zhilong
1
Urbain, Caroline
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International journal of nonprofit and voluntary sector marketing
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
11
Journal of business research : JBR
4
Journal of nonprofit & public sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
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ECONIS (ZBW)
9
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1
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
2
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
3
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
4
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
5
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
6
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
7
Regional voices talk theatre : audience development for the performing arts
Scollen, Rebecca
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003689778
Saved in:
8
Free admission to museums and monuments : an exploration of some perceptions of the audiences
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10003689793
Saved in:
9
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
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