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type:"article"
~isPartOf:"International review on public and non-profit marketing"
~person:"Phuong Nhi Nguyen Pham"
~subject:"Markenimage"
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Brand anthropomorphism
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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