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type:"article"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
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Markenimage
Nonprofit-Organisation
Nonprofit marketing
32
Nonprofit-Marketing
32
Nonprofit organization
19
Fundraising
14
Consumer behaviour
10
Konsumentenverhalten
10
Charitable organization
9
Charity
9
Gemeinnützige Organisation
9
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Brand management
5
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4
Cause-related marketing
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Confidence
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Altruismus
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Beziehungsmarketing
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Brand image
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Donation
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Social media
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Advertising effects
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Ehrenamtliche Arbeit
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Lee, Young-Joo
2
Won, Doyeon
2
Acebrón, Laurentino Bello
1
Al-Wugayan, Adel A. A.
1
Amelia, Seyla Rizky
1
Awad, Manar
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Bauer, Steven
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Campagnaro Teixeira, Arilda Magna
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Costa Júnior, Lindemberg
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Deb, Madhurima
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1
Duarte, Paulo
1
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1
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1
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Han, Min Chung
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Hardy, Eva E.
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Hong, Cheng
1
Hou, Jundong
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Jeong, Hyun Ju
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Kim, Jihye
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King, Robert A.
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Long Hoang Le
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Niu, Huan
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Phuong Nhi Nguyen Pham
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International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
25
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
4
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
Public relations in the nonprofit sector : theory and practice
2
Sport management review
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
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No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
7
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
8
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
Saved in:
9
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
10
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
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