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type:"article"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~person:"Ningsih, Dewi Handayani Untari"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Loyalty
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Product Diversity
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Product quality
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Produktqualität
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Service Quality
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Service quality
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The effect of service quality and product diversity on customer loyalty : the role of customer satisfaction and word of mouth
Tjahjaningsih, Endang
;
Ningsih, Dewi Handayani Untari
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 481-490
Persistent link: https://www.econbiz.de/10012672063
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