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type:"article"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
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Journal of advertising : official publication of the American Academy of Advertising
International review on public and non-profit marketing
12
International journal of nonprofit and voluntary sector marketing
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Journal of nonprofit & public sector marketing
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Journal of marketing for higher education
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of philanthropy and marketing
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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The journal of brand management : an international journal
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Australasian marketing journal
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Green advertising and the reluctant consumer
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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Health care management review : HCM review
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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International journal of Islamic and Middle Eastern finance and management
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International journal of entrepreneurship and small business : IJESB
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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