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type:"article"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Nonprofit marketing
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Nonprofit-Marketing
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Advertising effects
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Cervellon, Marie-Cécile
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Choi, Jungsil
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Kemp, Elyria
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Journal of advertising : official publication of the American Academy of Advertising
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
34
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Australasian marketing journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
International journal of arts management
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing
3
Marketing theory
3
Nonprofit-PR
3
PR-Kampagnen
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Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
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Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
2
Pulling on the heartstrings : examining the effects of emotions and gender in persuasive appeals
Kemp, Elyria
;
Kennett-Hensel, Pamela A.
;
Kees, Jeremy
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009738744
Saved in:
3
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
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