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type:"article"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Media-Perspektiven"
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Search: subject_exact:"Medienkonsum"
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Media usage
77
Mediennutzung
77
Deutschland
41
Germany
41
USA
15
United States
15
Advertising effects
13
Werbewirkung
13
Fernsehwerbung
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Television advertising
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41
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36
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Klingler, Walter
9
Gerhards, Maria
5
Eimeren, Birgit van
4
Feierabend, Sabine
4
Braun, Michael
3
Frees, Beate
3
Gerhard, Heinz
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Hauser, John R.
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Liberali, Guilherme
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Oehmichen, Ekkehardt
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Simon, Erk
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Urban, Glen L.
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Zubayr, Camille
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Amann, Rolf
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Beal, Virginia
2
Bellman, Steven
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Egger, Andreas
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Kutteroff, Albrecht
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Martens, Dirk
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Müller, Dieter K.
2
Neuwöhner, Ulrich
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Wilbur, Kenneth C.
2
Windgasse, Thomas
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Zigmond, Dan
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Albert, Terric C.
1
Barwise, Patrick
1
Baspinar, Deniz
1
Bowen, Kevin
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Breunig, Christian
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Bärner, Helmut
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Cha, Jiyoung
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Chang, Shin-Shin
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Chiu, Hung-Chang
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Collins, Martin
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D'Amico, Ted
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Danaher, Peter J.
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Davis, Boyd H.
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Dix, Stephen Richard
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Dorai-Raj, Sundar
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Journal of advertising research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Media-Perspektiven
The journal of media economics
34
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
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ECONIS (ZBW)
77
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1
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
2
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
3
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
5
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
Saved in:
6
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
7
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
8
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
9
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
10
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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