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type:"article"
~isPartOf:"Journal of advertising research"
~isPartOf:"Media-Perspektiven"
~language:"eng"
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Search: subject_exact:"Medienkonsum"
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Media usage
27
Mediennutzung
27
USA
15
United States
15
Advertising effects
9
Fernsehwerbung
9
Television advertising
9
Werbewirkung
9
Social Web
5
Social web
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Communication
4
Internet
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Internet marketing
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41
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Beal, Virginia
2
Bellman, Steven
2
Zigmond, Dan
2
Albert, Terric C.
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Barwise, Patrick
1
Bowen, Kevin
1
Cha, Jiyoung
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Chang, Shin-Shin
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Dix, Stephen Richard
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Journal of advertising research
Media-Perspektiven
The journal of media economics
34
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
The review of economics and statistics
4
Applied economics letters
3
Breaking new ground in theory and practice
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
Electronic commerce research and applications
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems frontiers : ISF ; a journal of research and innovation
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of sport finance
3
Journal of business ethics : JOBE
3
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ECONIS (ZBW)
27
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1
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
2
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
3
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
4
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
5
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
6
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
7
The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.
;
Bowen, Kevin
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
Saved in:
8
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
Saved in:
9
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
10
Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
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