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type:"article"
~isPartOf:"Journal of advertising research"
~isPartOf:"Media-Perspektiven"
~subject:"Kommunikationsmedien"
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Search: subject_exact:"Medienkonsum"
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Kommunikationsmedien
Media usage
68
Mediennutzung
68
Deutschland
41
Germany
41
USA
15
United States
15
Internet
11
Advertising effects
9
Fernsehprogramm
9
Fernsehwerbung
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Hörfunkprogramm
9
Media effect
9
Medienwirkung
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Radio programme
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Television advertising
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Television programme
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Zielgruppe
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Social web
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Fernsehen
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Migranten
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Migrants
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Television
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Communication
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Consumer behaviour
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Kommunikation
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1997-2008
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2006
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Australien
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Enoch, Glenn
1
Franz, Gerhard
1
Gerhards, Maria
1
Johnson, Kelly
1
Klingler, Walter
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Journal of advertising research
Media-Perspektiven
JMM : the international journal on media management
4
Young consumers : insight and ideas for responsible marketers
4
Aus Politik und Zeitgeschichte : APuZ
3
Journal of media business studies
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Sport management review
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The journal of media economics
2
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Akzente
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Citizenship and consumption
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Effiziente Medienregulierung : Marktdefizite oder Regulierungsdefizite?
1
Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
1
European journal of international management : EJIM
1
European journal of political economy
1
Games and economic behavior
1
Gender, culture, and consumer behavior
1
Gesellschaft - Moderation & Präsentation - Medientechnik
1
Handbook of media economics ; Volume 1A
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of economic perspectives : IJEP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, knowledge and learning : IJMKL
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
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1
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
Saved in:
2
Medienübergreifende Nutzungsmuster: Struktur- und Funktionsverschiebungen : eine Analyse auf Basis der ARD/ZDF-Onlinestudien 2008 und 2003
Oehmichen, Ekkehardt
;
Schröter, Christian
- In:
Media-Perspektiven
(
2008
)
8
,
pp. 394-409
Persistent link: https://www.econbiz.de/10003750529
Saved in:
3
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
4
Mediennutzung in der Zukunft : eine Trendanalyse auf der Basis heutiger Datenquellen
Gerhards, Maria
;
Klingler, Walter
- In:
Media-Perspektiven
(
2007
)
6
,
pp. 295-309
Persistent link: https://www.econbiz.de/10003501796
Saved in:
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