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type:"article"
~isPartOf:"Journal of advertising research"
~isPartOf:"Media-Perspektiven"
~subject:"Television advertising"
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Search: subject_exact:"Medienkonsum"
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Television advertising
Media usage
68
Mediennutzung
68
Deutschland
41
Germany
41
USA
15
United States
15
Internet
11
Advertising effects
9
Fernsehprogramm
9
Fernsehwerbung
9
Hörfunkprogramm
9
Media effect
9
Medienwirkung
9
Radio programme
9
Target group
9
Television programme
9
Werbewirkung
9
Zielgruppe
9
Social Web
7
Social web
7
Fernsehen
6
Migranten
6
Migrants
6
Television
6
Communication
4
Communication media
4
Consumer behaviour
4
Internet marketing
4
Kommunikation
4
Kommunikationsmedien
4
Konsumentenverhalten
4
Online-Marketing
4
Jugendliche
3
Youth
3
1997-2008
2
2006
2
Advertising media
2
Australia
2
Australien
2
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9
Aufsatz in Zeitschrift
9
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English
9
Author
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Zigmond, Dan
2
Beal, Virginia
1
Bellman, Steven
1
Bowen, Kevin
1
Collins, Martin
1
Dix, Stephen Richard
1
Dorai-Raj, Sundar
1
Du Plessis, Erik
1
Haddad, Hanadi
1
Interian, Yannet
1
Jamhouri, Oscar
1
Kent, Robert J.
1
Midha, Anjali
1
Nagy, Judit
1
Naverniouk, Igor
1
Poltrack, David F.
1
Schweidel, David A.
1
Sharp, Byron
1
Stipp, Horst
1
Varan, Duane
1
Winiarz, Marek L.
1
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Journal of advertising research
Media-Perspektiven
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Breaking new ground in theory and practice
1
Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
Innovation in advertising and branding communication
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Marketing science
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Qualitative market research : an international journal
1
Rendite ohne gesellschaftliche Dividende? : die Ökonomisierung des Rundfunks und ihre Folgen ; Dokumentation des DLM-Symposiums vom März 2008 in Berlin
1
Review of industrial organization : RIO
1
Society and business review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
1
The B.E. journal of theoretical economics
1
The advertising and consumer culture reader
1
The interface of business and culture
1
The journal of consumer marketing
1
The review of economics and statistics
1
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ECONIS (ZBW)
9
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1
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
3
The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.
;
Bowen, Kevin
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
5
Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
Saved in:
6
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
7
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
8
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
9
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
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