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type:"article"
~isPartOf:"Journal of customer behaviour"
~subject:"Consumer behaviour"
~subject:"segmentation"
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Search: subject_exact:"Marktsegmentierung"
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Consumer behaviour
segmentation
Konsumentenverhalten
5
Market segmentation
5
Marktsegmentierung
5
Target group
3
Zielgruppe
3
Age
1
Age group
1
Altersgruppe
1
Auction
1
Auktion
1
Automotive industry
1
Bekleidungsindustrie
1
Clothing industry
1
Dauerhafte Konsumgüter
1
Deutschland
1
Durable goods
1
Elderly consumers
1
Elderly people
1
Generational segmentation
1
Germany
1
Gerontographic segmentation
1
Internet
1
Jugendliche
1
Kfz-Industrie
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Mass Customization
1
Mass customization
1
Poland
1
Polen
1
Preismanagement
1
Pricing strategy
1
Schweiz
1
Segmentation analysis
1
Social change
1
Social values
1
Soziale Werte
1
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Article in journal
5
Aufsatz in Zeitschrift
5
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English
5
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Conoci, Roberta
1
Decker, Reinhold
1
Guido, Gianluigi
1
Kacprzak-Choińska, Agnieszka
1
Kim, Hye-yŏng
1
Kim, Youn-kyung
1
Kreuzer, Michael
1
Kühn, Richard
1
Lee, Min-young
1
Löffler, Michael
1
Michel, Stefan
1
Pichierri, Marco
1
Pino, Giovanni
1
Schumann, Jan Hendrik
1
Stringfellow, Anne
1
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Published in...
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Journal of customer behaviour
Journal of retailing and consumer services
26
Marketing intelligence & planning
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of business research : JBR
9
Journal of travel and tourism marketing
8
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
International journal of hospitality management
6
International journal of wine business research
6
International journal of wine business research : IJWBR
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Food policy : economics planning and politics of food and agriculture
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of international consumer marketing
5
Journal of revenue and pricing management
5
The journal of consumer marketing
5
International journal of production research
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing analytics : JMA
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Journal of vacation marketing : an international journal
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
Central European business review : CEBR
3
Economic research
3
Electronic commerce research
3
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ECONIS (ZBW)
5
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1
The segmentation of elderly consumers : a literature review
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of customer behaviour
17
(
2018
)
4
,
pp. 257-278
Persistent link: https://www.econbiz.de/10012050896
Saved in:
2
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
3
Segmenting the Polish teenager market by sociocultural variables
Kacprzak-Choińska, Agnieszka
- In:
Journal of customer behaviour
10
(
2011
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009349731
Saved in:
4
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
Saved in:
5
Segmenting online auction consumers
Lee, Min-young
;
Kim, Youn-kyung
;
Kim, Hye-yŏng
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003726294
Saved in:
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