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type:"article"
~isPartOf:"Journal of economics & management"
~source:"econis"
~subject:"Mobile marketing"
~subject:"Telecommunications industry"
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Mobile marketing
Telecommunications industry
Mobile phone
3
Mobiltelefon
3
Advertising
1
Consumer behaviour
1
Coopetition
1
Czech Republic
1
Hong Kong
1
Hongkong
1
Inter-firm cooperation
1
Konsumentenverhalten
1
Koopetition
1
Mobile Marketing
1
Mobile communications
1
Mobilkommunikation
1
National Tourism Organization (NTO)
1
South Korea
1
Südkorea
1
Telekommunikationssektor
1
Tourism marketing
1
Tourismusmarketing
1
Tschechien
1
Unternehmenskooperation
1
Werbung
1
aggressiveness
1
cooperation
1
coopetition
1
market performance
1
mobile telephony industry
1
perceived value
1
smartphone marketing
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smartphones
1
value propositions
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2
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Le Roy, Frédéric
1
Linhart, Zdenek
1
Linhartova, Lucie
1
Sanou, Famara Hyacinthe
1
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Journal of economics & management
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information economics and policy : IEP
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
5
International journal of business information systems : IJBIS
4
Journal of business research : JBR
4
Services marketing quarterly
4
Electronic commerce research and applications
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of regulatory economics
3
Amfiteatru economic : an economic and business research periodical
2
Business horizons
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of industrial organization
2
International journal of process management and benchmarking : IJPMB
2
International journal of production economics
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in business and management forecasting
1
Advertising, promotion, and new media
1
Approaches and processes for managing the economics of information systems
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
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ECONIS (ZBW)
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Does coopetition strategy improve market performance? : an empirical study in mobile phone industry
Le Roy, Frédéric
;
Sanou, Famara Hyacinthe
- In:
Journal of economics & management
17
(
2014
),
pp. 63-94
Persistent link: https://www.econbiz.de/10010504774
Saved in:
2
Responses of Czech consumers towards SMS advertising
Linhart, Zdenek
;
Linhartova, Lucie
- In:
Journal of economics & management
9
(
2012
),
pp. 61-68
Persistent link: https://www.econbiz.de/10009686757
Saved in:
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