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type:"article"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Konsumentenverhalten
Markenimage
Online-Marketing
Brand image
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Brand management
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Consumer behaviour
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Fundraising
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Intention to donate
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Internet marketing
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Markenführung
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Huang, Shiu-Li
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Ku, Hsiao-Hsuan
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Journal of electronic commerce research : JECR
International review on public and non-profit marketing
14
International journal of nonprofit and voluntary sector marketing
10
Journal of nonprofit & public sector marketing
10
Journal of marketing for higher education
6
Journal of business research : JBR
4
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit management & leadership
3
International journal of internet marketing and advertising : IJIMA
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Managing technology to meet your mission : a strategic guide for nonprofit leaders
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Economic research
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European journal of marketing
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the review of marketing communications
1
International journal of technology, policy and management : IJTPM
1
Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of euromarketing
1
Journal of marketing management : MM
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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