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type:"article"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Kundenbindungsprogramm"
~subject:"Mobile business"
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Kundenbindungsprogramm
Mobile business
Mobile phone
9
Mobiltelefon
9
Mobile Business
5
Mobile communications
5
Mobilkommunikation
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Mobile Anwendung
3
Mobile Marketing
3
Mobile application
3
Mobile marketing
3
Innovation adoption
2
Innovationsakzeptanz
2
Loyalty program
2
Mobile advertising
2
smartphones
2
Addiction
1
Advertising
1
Advertising effects
1
Arbeitsmobilität
1
Bibliometrics
1
Bibliometrie
1
Big 5 personality
1
Confidence
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Decision-making
1
Dienstleistungsqualität
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Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
Eating habit
1
Ernährung
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English
5
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Atadil, Hilmi A.
1
Bacile, Todd J.
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Diep Ngoc Su
1
Duy Quy Nguyen-Phuoc
1
Erdem, Mehmet
1
Goldsmith, Ronald E.
1
Green, Alison
1
Ha, Young
1
Im, Hyunjoo
1
Law, Chun Hung Roberts
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Nguyen An Ngoc Nguyen
1
Wang, Liang
1
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Journal of hospitality marketing & management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
8
International journal of business information systems : IJBIS
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Technological forecasting & social change : an international journal
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Global journal of business management : GJBM
2
Information systems and e-business management : ISeB
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of digital banking
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of payments strategy & systems
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
5
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1
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
2
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
3
A comprehensive review of mobile technology use in hospitality and tourism
Law, Chun Hung Roberts
;
Chan, Irene Cheng Chu
;
Wang, Liang
- In:
Journal of hospitality marketing & management
27
(
2018
)
6
,
pp. 626-648
Persistent link: https://www.econbiz.de/10011919950
Saved in:
4
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
5
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
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