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type:"article"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
International review on public and non-profit marketing
11
International journal of nonprofit and voluntary sector marketing
8
Journal of business research : JBR
4
Journal of nonprofit & public sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of philanthropy and marketing
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Nonprofit and voluntary sector quarterly
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit management & leadership
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Psychology & marketing
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The journal of brand management : an international journal
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Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
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Green advertising and the reluctant consumer
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Handbook of research on effective marketing in contemporary globalism
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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International journal of Islamic and Middle Eastern finance and management
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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Journal of euromarketing
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Journal of marketing management : MM
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
2
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
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