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type:"article"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand loyalty
Markenführung
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
Marketingmanagement
9
Customer integration
8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
Celebrity endorsement
3
Celebrity-Werbung
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Großbritannien
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International marketing
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Internationales Marketing
3
Interview
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3
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Political party
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36
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36
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4
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English
36
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Al-Marri, Mohammed
1
Arnould, Eric J.
1
Aulōnitēs, Geōrgios I.
1
Baxter, Jessica
1
Beverland, Michael B.
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Buil, Isabel
1
Cantone, Luigi
1
Chen, Junsong
1
Clarke, Rodney J.
1
Collinger, Tom
1
Cova, Bernard
1
Dall'Olmo Riley, Francesca
1
Davies, Fiona
1
Dawes, John G.
1
De Chernatony, Leslie
1
Dean, Dianne
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dou, Wenyu
1
Ebrahim, Reham
1
Frangipane, Daniela
1
Garrod, Brian
1
Gergaud, Olivier
1
Ghoneim, Ahmad
1
Guido, Francesca
1
Guido, Gianluigi
1
Haider, Kamran
1
Hallin, Anette
1
Hand, Chris
1
Harris, Lloyd C.
1
He, Hongwei
1
Helmig, Bernd
1
Hodis, Monica Alexandra
1
Huber, Jan-Alexander
1
Irani, Zahir
1
Jamal, Ahmad
1
Johnson, Lester W.
1
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Journal of marketing management : MM
Journal of business research : JBR
339
The journal of product & brand management
277
The journal of brand management : an international journal
269
Journal of retailing and consumer services
164
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
72
Psychology & marketing
71
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
60
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
International marketing review
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Global business review
27
Qualitative market research : an international journal
27
International journal of sports marketing & sponsorship
26
International journal of contemporary hospitality management
25
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ECONIS (ZBW)
36
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36
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
6
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
7
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
8
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
9
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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