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~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Akustische Markenführung"
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Advertising music
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbemusik
3
Advertising effects
2
Music
2
Music industry
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Musik
2
Musikwirtschaft
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Perception
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Wahrnehmung
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Werbewirkung
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sensory marketing
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Brand image
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Marketingtheorie
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Sound symbolism
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acoustics
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advertising
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audio logo
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branding
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information processing
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music
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music perception
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Chebat, Jean-Charles
1
Dubé, Laurette
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Haws, Kelly L.
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Lowe, Michael L.
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Melzner, Johann
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Morin, Sylvie
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Raghubir, Priya
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Journal of marketing research : JMR
Journal of marketing research
Journal of retailing
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Designing and communicating experience
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
The international review of retail, distribution and consumer research
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel and tourism marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenmanagement
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Pervasive advertising
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
2
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
3
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
Saved in:
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