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type:"article"
~isPartOf:"Journal of public policy & marketing"
~isPartOf:"Kompendium Kulturmarketing : Handbuch für Studium und Praxis"
~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"PR-Kampagnen"
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Nonprofit marketing
34
Nonprofit-Marketing
34
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Journal of public policy & marketing
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Nonprofit marketing : sectoral applications
PR-Kampagnen
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
34
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
The evolution of nonprofit marketing
14
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Australasian marketing journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
International journal of arts management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Marketing theory
3
Nonprofit-PR
3
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
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ECONIS (ZBW)
34
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1
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
Saved in:
3
Citizen participation in political markets : extending service-dominant logic to public policy
Peterson, Mark
;
Godby, Robert W.
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 412-429
Persistent link: https://www.econbiz.de/10012534321
Saved in:
4
Gegen Zwangsprostitution und Menschenhandel : eine Kampagne des Diakonischen Werkes der Evangelischen Kirche in Deutschland
Handrick, Michael
- In:
PR-Kampagnen
,
(pp. 179-195)
.
2011
Persistent link: https://www.econbiz.de/10009306371
Saved in:
5
"Studieren mit Meerwert" : die erste integrierte Hochschulmarketingkampagne auf Landesebene
Friedlaender, Petra
;
Harcks, Christine
- In:
PR-Kampagnen
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009306372
Saved in:
6
Mit Emotion zur Prävention : die nationale Verkehrssicherheitskampagne "Runter vom Gas!"
Remus, Nadine
- In:
PR-Kampagnen
,
(pp. 143-162)
.
2011
Persistent link: https://www.econbiz.de/10009306375
Saved in:
7
Marketing in der Soziokultur
Bock, Stephan
;
Lüddemann, Cornelia
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 375-391)
.
2011
Persistent link: https://www.econbiz.de/10009272555
Saved in:
8
Marketing an Volkshochschulen
Lang, Wilhelm F.
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 359-373)
.
2011
Persistent link: https://www.econbiz.de/10009272556
Saved in:
9
Bibliotheksmarketing
Vogt, Hannelore
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 317-331)
.
2011
Persistent link: https://www.econbiz.de/10009272558
Saved in:
10
Museumsmarketing
Janeke, Kristiane
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 289-315)
.
2011
Persistent link: https://www.econbiz.de/10009272559
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