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type:"article"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Yagüe Guillén, María Jésus"
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Brand image
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Brand management
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airlines
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brand identity
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Yagüe Guillén, María Jésus
Han, Heesup
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Hyun, Sunghyup Sean
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Yu, Jongsik
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Cai, Liping A.
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Journal of travel and tourism marketing
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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The journal of product & brand management
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ECONIS (ZBW)
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Understanding the identity of Ibiza, Spain
Berrozpe, Arturo
;
Campo, Sara
;
Yagüe Guillén, María …
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10011758784
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2
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
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