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type:"article"
~isPartOf:"Kompendium Kulturmarketing : Handbuch für Studium und Praxis"
~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"PR-Kampagnen"
~subject:"Cultural sector"
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Nonprofit marketing : sectoral applications
PR-Kampagnen
International journal of nonprofit and voluntary sector marketing
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of arts management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Nonprofit-Organisationen und gesellschaftliche Entwicklung : Spannungsfeld zwischen Mission und Ökonomie; 5. Colloquium der NPO-Forscher im deutschsprachigen Raum; Johannes-Kepler-Universität Linz, 17. - 19. April 2002; eine Dokumentation
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Public performance & management review
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The Routledge companion to nonprofit marketing
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Marketing in der Soziokultur
Bock, Stephan
;
Lüddemann, Cornelia
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 375-391)
.
2011
Persistent link: https://www.econbiz.de/10009272555
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2
Das Kulturpublikum
Föhl, Patrick S.
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 23-48)
.
2011
Persistent link: https://www.econbiz.de/10009272571
Saved in:
3
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
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4
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
5
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
6
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
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