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type:"article"
~isPartOf:"Kompendium Kulturmarketing : Handbuch für Studium und Praxis"
~isPartOf:"Nonprofit marketing : sectoral applications"
~subject:"Öffentlicher Sektor"
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Nonprofit marketing
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Buurma, Hans
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Laing, Angus
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Lamb, Charles W.
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Nonprofit marketing : sectoral applications
Handbuch Kompetenzmanagement : durch Kompetenz nachhaltig Werte schaffen ; Festschrift für Prof. Dr. Dr. h. c. mult. Norbert Thom zum 60. Geburtstag
1
Journal of marketing management : MM
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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The Routledge companion to nonprofit marketing
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Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
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Public policy marketing : marketing exchange in the public sector
Buurma, Hans
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2008
Persistent link: https://www.econbiz.de/10003717568
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3
Marketing in the public sector : towards a typology of public services
Laing, Angus
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2008
Persistent link: https://www.econbiz.de/10003717572
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