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type:"article"
~isPartOf:"Manual of international marketing"
~source:"econis"
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Search: subject_exact:"Family brand"
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Brand architecture
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Corporate reputation
2
Firmenimage
2
Brand
1
Corporate culture
1
Innovation management
1
Innovationsmanagement
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Markenartikel
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Marketing
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Unternehmenskultur
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English
3
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Esch, Franz-Rudolf
1
Güller, Karoline
1
Hamel, Peter Caspar
1
Kiefer, Hans
1
Roth, Simone
1
Schubert, Christian
1
Schwade, Alexander
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Manual of international marketing
The journal of brand management : an international journal
56
European journal of marketing : EJM
25
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International studies of management and organization
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Marketing intelligence & planning
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Islamic marketing
2
Journal of business ethics : JOBE
2
Journal of family business strategy
2
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ECONIS (ZBW)
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Corporate brand identity
Schubert, Christian
;
Kiefer, Hans
;
Esch, Franz-Rudolf
- In:
Manual of international marketing
,
(pp. 311-324)
.
2006
Persistent link: https://www.econbiz.de/10003368616
Saved in:
2
Umbrella brand strategy
Schwade, Alexander
- In:
Manual of international marketing
,
(pp. 361-378)
.
2006
Persistent link: https://www.econbiz.de/10003368621
Saved in:
3
Corporate brand building
Hamel, Peter Caspar
;
Güller, Karoline
- In:
Manual of international marketing
,
(pp. 393-407)
.
2006
Persistent link: https://www.econbiz.de/10003368623
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