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type:"article"
~isPartOf:"Marketing theory"
~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~subject:"Marketing management"
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Marketing theory
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
Journal of nonprofit & public sector marketing
7
Journal of marketing for higher education
6
International journal of nonprofit and voluntary sector marketing
5
International review on public and non-profit marketing
5
The Routledge companion to nonprofit marketing
4
The evolution of nonprofit marketing
4
Journal of marketing management : MM
3
Australasian marketing journal
2
Incorporating business models and strategies into social entrepreneurship
2
Journal of marketing communications
2
Journal of strategic marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arts marketing : an international journal ; AM
1
Emerging trends in business : an interdisciplinary approach
1
European journal of marketing : EJM
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Handbook of research on managerial solutions in non-profit organizations
1
Higher education management and development : compendium for managers
1
Hochschulmarketing
1
Innovations in services marketing and management : strategies for emerging economies
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
International Journal of Financial Studies : open access journal
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
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Journal of marketing research : JMR
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leadership in nonprofit organizations ; Vol. 2
1
Management : journal of contemporary management issues
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Megatrend review : the international review of applied economics
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Nonprofit and voluntary sector quarterly
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Modifying markets: consumerism and institutional work in nonprofit marketing
Yngfalk, Anna Fyrberg
;
Yngfalk, Carl
- In:
Marketing theory
20
(
2020
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10012271449
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2
Implementing market orientation in charities : a necessity for survival
Chad, Paul
- In:
Marketing theory
13
(
2013
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
Saved in:
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