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type:"article"
~isPartOf:"Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog"
~subject:"Mobile Marketing"
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Mobile Marketing
Mobile communications
7
Mobilkommunikation
7
Deutschland
5
Germany
5
Austria
2
E-commerce
2
Electronic Commerce
2
Individualism
2
Individualismus
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Innovation diffusion
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Innovationsdiffusion
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Mobile marketing
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Österreich
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Betriebliches Informationssystem
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Beziehungsmarketing
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Chipkarte
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Digitale Plattform
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E-Learning
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E-learning
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Hospital costs
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Knowledge transfer
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Relationship marketing
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Schweden
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Schweiz
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Smart card
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Sweden
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Switzerland
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German
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Schiefer, Gunther
2
Bulander, Rebecca
1
Decker, Michael
1
Dimpfel, Frank
1
Högler, Tamara
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Kölmel, Bernhard
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Porak, Anatol
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Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Handbook of research on mobile marketing management
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
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Kontextsensitive Werbung auf mobilen Endgeräten unter Wahrung des Datenschutzes
Bulander, Rebecca
;
Decker, Michael
;
Schiefer, Gunther
; …
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 19-34)
.
2005
Persistent link: https://www.econbiz.de/10003082892
Saved in:
2
Kontextsensitive mobile Dienste am Beispiel des Mobilmedia-Leitprojektes MoMa: Mobiles Marketing
Kölmel, Bernhard
;
Porak, Anatol
;
Dimpfel, Frank
; …
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 115-126)
.
2005
Persistent link: https://www.econbiz.de/10003082914
Saved in:
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