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~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
HMD : Praxis der Wirtschaftsinformatik
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Journal of advertising research
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Research in consumer behavior
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Journal of internet commerce
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Business ethics : a European review
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International journal of contemporary hospitality management
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International journal of networking and virtual organisations : IJNVO
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media listening and monitoring for business applications
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Tourism management perspectives : TMP
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Corporate communications : an international journal
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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International journal of electronic business
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International journal of hospitality management
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International marketing in the fast changing world
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of electronic commerce research : JECR
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Journal of marketing management : MM
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Technological forecasting & social change : an international journal
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The Routledge companion to digital consumption
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Tourism sensemaking : strategies to give meaning to experience
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Advances in business and management forecasting
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Advertising and violence : concepts and perspectives
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
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American economic journal : a journal of the American Economic Association
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American journal of business : applying research to practice ; AJB
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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2
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
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