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type:"article"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Sport organization"
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Advertising effects
Sport organization
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Sport event
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Chan-Olmsted, Sylvia M.
1
Hwang, Hansol
1
Inoue, Yuhei
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Park, Sangchul
1
Pederson, Paul M.
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Williams, Antonio S.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Arts and the market
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Breaking new ground in theory and practice
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Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Integrated brand marketing and measuring returns
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Kellogg on advertising & media : the Kellogg School of Management
1
MIT sloan management review
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Marketing science
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Marktpsychologie
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1
A gratification model of sport team mobile application usage
Hwang, Hansol
;
Yang, Hyejoo
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 163-176
Persistent link: https://www.econbiz.de/10012815569
Saved in:
2
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
3
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
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