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type:"article"
~isPartOf:"The journal of brand management : an international journal"
~person:"Cowan, Kirsten"
~person:"Meser, Michael"
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The journal of brand management : an international journal
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
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The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
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