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type:"article"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"City branding"
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City marketing
9
Stadtmarketing
9
Brand management
6
Markenführung
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Brand image
3
City branding
3
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3
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2
Hong Kong
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1990-2009
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Ge, Gloria L.
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The journal of brand management : an international journal
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Journal of business research : JBR
10
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Brands and branding geographies
3
European journal of marketing : EJM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Marketing theory
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
The marketing review
3
Advancing insights on brand management
2
Brands with a conscience : how to build a successful and responsible brand
2
Effects, role and significance
2
European cities in dynamic competition : theory and case studies on urban governance, strategy, cooperation and competitiveness
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
International journal of arts management
2
International journal of business and globalisation : IJBG
2
International journal of business excellence : IJBEX
2
International journal of event and festival management
2
International review on public and non-profit marketing
2
Journal of business strategy
2
Journal of destination marketing & management
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
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ECONIS (ZBW)
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1
Journal of brand management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
2
City branding through cinema : the case of postcolonial Hong Kong
Chen, Steven
;
Shih, Eric
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 505-521
Persistent link: https://www.econbiz.de/10012060155
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
5
City branding research and practice : an integrative review
Green, Amelia
;
Grace, Debra
;
Perkins, Helen
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011477657
Saved in:
6
Putting city branding into practice
Braun, Erik
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 257-267
Persistent link: https://www.econbiz.de/10009428112
Saved in:
7
A (tentative) meta-analysis of the "place marketing" and "place branding" literature
Gertner, David
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 112-131
Persistent link: https://www.econbiz.de/10009380885
Saved in:
8
Beyond the logo : brand management for cities
Ashworth, Gregory J.
;
Kavaratzis, Mihalis
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 520-531
Persistent link: https://www.econbiz.de/10003881155
Saved in:
9
Urban corridors and the lost city : overcoming negative perceptions to reposition city brands
Trueman, Myfanwy M.
;
Cornelius, Nelarine
; …
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10003541535
Saved in:
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