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~isPartOf:"The journal of consumer marketing"
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The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
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