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type:"article"
~isPartOf:"The journal of consumer marketing"
~subject:"Zahlungsbereitschaftsanalyse"
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Search: subject_exact:"Konsummotiv"
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Zahlungsbereitschaftsanalyse
Consumer motivation
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Brand image
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Barber, Nelson
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Bishop, Melissa
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Goodman, Raymond
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Hu, Michael Y.
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The journal of consumer marketing
Conference proceedings trends in business communication 2016
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International journal of physical distribution & logistics management : IJPD & LM
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International marketing review
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Journal of hospitality marketing & management
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
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2
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
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