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type:"article"
~person:"Anestis, Michael Chrissos"
~person:"Waters, Richard D."
~subject:"Brand image"
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Anestis, Michael Chrissos
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International review on public and non-profit marketing
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Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
Saved in:
2
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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